Copy Points

General Overview of BIG NIGHT (At the Museum)

  • The Country Music Hall of Fame and Museum presents the world premiere of BIG NIGHT (At the Museum) on Wednesday, October 28 at 8 p.m. CT, live on the Museum’s YouTube channel
  • The event is free and open to all
  • BIG NIGHT (At the Museum) is produced in partnership with YouTube
  • This is the most ambitious digital fundraiser in the Museum’s history, created to inspire public support for the nonprofit cultural institution, which has suffered significant financial losses as a result of the pandemic
    • During BIG NIGHT (At the Museum), donations are welcomed via YouTube Giving and a text to donate option: text ‘donate’ to (833) 977-2643
    • All funds raised support the Museum’s Coronavirus Relief Fund, providing critically needed aid to sustain the Museum’s world-class exhibitions, collection preservation, and educational programming – now and into the future
  • BIG NIGHT (At the Museum) presents unprecedented performances that place many of country music’s most treasured instruments into the hands of modern music masters
    • The pandemic created a unique set of circumstances that allowed Museum staff to safely remove historic instruments from exhibit cases to be played
    • The event was staged and filmed in the Museum’s galleries and performance venues during its temporary closure due to COVID-19
  • BIG NIGHT (At the Museum) highlights country music history and the passing of musical traditions from one generation to another
  • Countdown to BIG NIGHT (At the Museum) will also kick off an auction, in which viewers can bid on a Gibson SJ-200 guitar signed by all artists performing on BIG NIGHT (At the Museum). The auction closes at 5 pm CDT on Sunday, Nov. 1, 2020. There will be other surprises announced throughout the countdown program for those who tune in.
  • countrymusichalloffame.org/bignight
  •  

Participating Artists

These are the artists appearing on BIG NIGHT (At the Museum), as well as their pairings with the historic instruments they play and/or the legendary artists to whom they tribute:

  • Alison Brown plays Earl Scruggs’s 1930 Gibson RB Granada banjo
  • Kane Brown sings a Randy Travis hit with accompaniment on Travis’s Gibson J-185KOA guitar
  • Carlene Carter plays the 1928 Gibson L-5 guitar that belonged to her grandmother Maybelle Carter
  • Rodney Crowell pays tribute to songwriters Guy Clark and Boudleaux and Felice Bryant
  • Country Music Hall of Fame member Emmylou Harris uses Boudleaux Bryant’s 1961 Martin guitar to partner with Crowell on a Bryant classic
  • Miranda Lambert plays John Prine’s David Russell Young custom-made guitar
  • Ashley McBryde plays Loretta Lynn’s 1956 Gibson J-50 guitar
  • Country Music Hall of Fame member Reba McEntire pays homage to Patsy Cline
  • Tim McGraw plays Keith Whitley’s C.W. Parsons acoustic guitar
  • Keb’ Mo’ plays the 1928 custom Weymann guitar that belonged to Jimmie Rodgers
  • Brad Paisley plays Don Rich’s 1964 Fender Telecaster
  • Country Music Hall of Fame member Ricky Skaggs plays Bill Monroe’s 1923 Gibson F-5 mandolin
  • Country Music Hall of Fame member Marty Stuart plays Lester Flatt’s 1950 Martin D-28 guitar and Monroe’s 1923 Gibson F-5 mandolin
  • The War and Treaty pays tribute to Ray Charles
  • Dan Tyminski joins Paisley in performance, using Buck Owens’s red, white and blue American acoustic guitar
  • Lucinda Williams plays Johnny Cash’s customized Martin D-35S guitar

BIG NIGHT (At the Museum) is hosted by Marty Stuart with audio supervision by Dave Cobb

Social Copy

Static Graphics

Instagram

During BIG NIGHT (At the Museum), modern music masters will hold history in their hands, playing timeless songs on some of country music’s most treasured instruments.

Premiering October 28, live on YouTube, BIG NIGHT is a much-needed fundraiser for the @OfficialCMHOF, and an unprecedented musical event.

Subscribe to the Museum’s YouTube channel at CountryMusicHallofFame.org/YouTube (link in bio), and tune in at 8 p.m. CT on October 28 to witness history. #BigNightAtTheMuseum

Link in bio
https://www.youtube.com/user/countrymusichof

Potential hashtags for first comment:
#countrymusichalloffame #musichistory #musiceducation #musicmuseum #nashvilletennessee #downtownnashville

Facebook

During BIG NIGHT (At the Museum), modern music masters will hold history in their hands, playing timeless songs on some of country music’s most treasured instruments.

Premiering October 28, live on YouTube, BIG NIGHT is a much-needed fundraiser for the Country Music Hall of Fame and Museum, and an unprecedented, once-in-a-lifetime event.

Subscribe to the Museum’s YouTube channel at the link, and tune in at 8 p.m. CT on October 28 to witness history being honored, and being made: https://www.youtube.com/user/countrymusichof

#BigNightattheMuseum 

PLEASE TAG: Country Music Hall of Fame and Museum, YouTube

Twitter

During BIG NIGHT (At the Museum), modern music masters will play treasured songs on instruments that shaped history — all to support @countrymusichof.

Tune in Oct. 28 at 8 p.m. CT, live on the Museum’s @YouTube: https://www.youtube.com/user/countrymusichof

Teaser (all versions)

Instagram

During BIG NIGHT (At the Museum), modern music masters will hold history in their hands, playing timeless songs on some of country music’s most treasured instruments.

Premiering at 8 p.m. CT on October 28, live on the @OfficialCMHOF’s YouTube channel, BIG NIGHT is a much-needed fundraiser for the Museum, and an unprecedented musical event.

Subscribe at CountryMusicHallofFame.org/YouTube (link in bio), and tune in October 28. #BigNightAtTheMuseum

Link in bio
https://www.youtube.com/user/countrymusichof

Potential hashtags for first comment:
#countrymusichalloffame #musichistory #musiceducation #musicmuseum #nashvilletennessee #downtownnashville

Facebook

During BIG NIGHT (At the Museum), modern music masters will hold history in their hands, playing timeless songs on some of country music’s most treasured instruments.

Premiering at 8 p.m. CT on October 28, live on the Country Music Hall of Fame and Museum’s YouTube channel, BIG NIGHT is a much-needed fundraiser for the Museum, and an unprecedented musical event.

Subscribe here, and tune in October 28: https://www.youtube.com/user/countrymusichof

#BigNightattheMuseum 

PLEASE TAG: Country Music Hall of Fame and Museum, YouTube

Twitter

During BIG NIGHT (At the Museum), some of music’s modern masters will play treasured songs on instruments that shaped history — all to support @countrymusichof.

Tune in Oct. 28 at 8 p.m. CT, live on the Museum’s @YouTube: https://www.youtube.com/user/countrymusichof

Artist Specific Liners

Tune In

Join [CHOSEN ARTIST NAME] on October 28 for BIG NIGHT (At the Museum), a critical fundraising event for the Country Music Hall of Fame and Museum.

In the hands of modern music masters, instruments that shaped history will sing again, inside the museum dedicated to preserving and protecting country music’s story.

Tune in at 8 p.m. CT, exclusively on the Museum’s YouTube channel, and watch history come alive.

Subscribe here: https://www.youtube.com/user/countrymusichof

Days Away

We’re only XX days away from BIG NIGHT (At the Museum), a historic celebration of country music, and a much-needed fundraising event for the Country Music Hall of Fame and Museum.

Join [CHOSEN ARTIST NAME] and some of my very special friends at 8 p.m. CT on October 28, live on the Museum’s YouTube channel: https://www.youtube.com/user/countrymusichof

Viewing Details

  • Premieres live on the Museum’s YouTube channel: Wednesday, October 28, 2020, at 8 p.m. CT
  • Free to view
  • During the program, viewers will be encouraged to donate to the Museum through either YouTube Giving or text ‘Donate’ to (833) 977-2643

Social Cheat Sheet

Official Name: Big Night (At the Museum)

Instagram: @OfficialCMHOF

Twitter: @CountryMusicHOF

Facebook: Country Music Hall of Fame and Museum https://www.facebook.com/countrymusichof

YouTube: Vanity URL: CountryMusicHallofFame.org/YouTube

Direct URL: https://www.youtube.com/user/countrymusichof

Hashtags:
Please use #BigNightAtTheMuseum throughout.

Other suggestions/options for discoverability:

 Instagram: #countrymusichalloffame #musichistory #musiceducation #musicmuseum #nashvilletennessee #downtownnashville

YouTube: #countrymusic #nashville #musichistory #fundraisingconcert

About the Country Music Hall of Fame and Museum

  • The Country Music Hall of Fame and Museum in Nashville, Tenn., is among the most-visited history museums in the United States
  • The coronavirus has had overwhelming financial and programmatic implications for the nonprofit cultural institution, which traditionally welcomes over 1.2 million visitors and hosts more than 1,400 educational programs each year
  • Through world-class exhibitions, publications, and educational programs, the Museum teaches diverse audiences about the enduring beauty and cultural importance of country music